The search was on for the next faces of babyGap and GapKid on Sept 27, 2010, as Gap launched its 6th annual nationwide casting call. The public was encouraged to submit photographs of their children for a chance to win in 4 categories. In years prior, all entries were submitted via the web. Gap worked with a variety of different partners in years past to manage the campaign, and this was the first year for them to manage this sweepstakes alone. In addition to that, it was the first time they used a mobile app for entry submissions. 
As Head of Production and Client Services at skyrockit, I managed a team of developers, graphic designers and UX resources as well as customer service and client relationship.

 

Creative design & development of iPhone app 
Apple submission management
Design & development of sweepstakes microsite
Development of a web-based administration system to manage contest entries
Entry moderation and judging (through third-party vendor)
Sweepstakes management
Measurement & analytics
Email marketing
Mobile advertising campaign
Hosting
Customer service support