Dwell LA is a self-authored brand that manufactures wall maps designed to help new Los Angeles residents assimilate into their neighborhoods. Each decorative map is packaged with a coinciding app download. This app provides“Assimilation Tours” which gradually expose new Angelenos to surrounding neighborhoods, and eventually the entire city. Neighborhood maps are collectible and may be arranged in a wall collage. Pieces on the map may be flipped upon visits to expose a visual scale.