Clearasil's rebranding speaks to its valued customers, teens and young adults, by approaching them in a celebratory and exciting voice. Drugstore's acne isle is still seen as dull and sterile- screaming acne is scary. With this new branding and its new flashing yellow, it does not only make it exciting, but helps Clearasil stand out on the shelf.
Graphic elements and materials
Clearasil is known for its active chemical ingredients that really help fight acne. The new tapered shape is inspired by chemistry glassware. With its rounded corners, chemistry takes on a friendly voice.
Face mask(pink) comes with a spatula tip so that it is easy to apply on the face. Acne cream(red) is taking on a new twistable applicator so that with each twist, consumer will be able to dispense just the right amount needed.This will also keep the applicator residue free. Cleansing wipe(green) is inspired about tissue dispenser so that the consumer will be able to only take the pad that is needed without touching the rest.
Clearasil will use smart mirror to help guide new and old customers to quickly identity what their skin problems are and find out the recommendations to solve those problems. Customers will go through a quick survey by interacting with the mirror and take photo to get more accurate results.
Same smart mirrors will be used at drug stores like Target.
Clearasil's new celebratory and exciting voice will be used across the social media to connect with the target audiences more and to promote their products.
The app is used to get recommendations on what kind of products to use and to learn more in depth about specific acne problems. It will be used to track users' acne history.
