A visual identity created for a fictional aquarium designed to be more kid friendly, and less dark and intimidating. For the logo, I wanted to create a mark that would exemplify the unique and playful spirit of the Children's Aquarium. The cuttlefish seemed to reflect this; watching them change color and texture gives the viewer a sense of wonder and fascination. This is the same spirit that embodies the Children's Aquarium experience.

 

Prints and other cool items available at http://society6.com/SamHurst.