BBAG.
no time wasters
A smart bag with a zen soul and a minimal design, handcrafted in Italy with the best textiles in the world.
BBAG. is the first backpack designed as a tailored suit. It's less. It's more. It's not only a bag. It's the key for a community. It has a zen soul. It's got a very minimal design: simple aesthetics, smooth lines, a unique piece of textile. Compact, capacious, sartorial, elegant.
100% Made in Italy, in a radius of 50 km around Biella, with high quality textiles and metallic details.
Explore the 7 lives of BBAG. Be metropolitan, be artistic, be a new type of professional, be trendy, be an international globetrotter, be a cyclist, be an outdoor addict. BBAG.
Every single BBAG. is created by professional craftsmen.
The circle production is 100% Made in Italy, in a radius of 50 km from Biella, where the idea was born.
Biella is a small town in Northern Italy, a gem mounted between Milan and the Alps, with an eye on fashion and style and another on high spaces and freedom.
Here the culture of textile has more than 200 years.
Here there are some of the most important wool factories in the world.
