Canopy Event Design

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General Description

Not many event planning companies also focus on graphic design, and those that do typically do not excel in both arenas. Even fewer, if any at all, specialize in creating custom three-dimensional elements that are unique to each event. At Canopy we do it all, designing highly tailored and sophisticated cocktail parties that are modern yet timeless, functional yet exquisite. Taking both the client, venue, and reason for the party into account, the designers and planners work seamlessly together to make the event both an unforgettable experience for your guests and an effortless process for you.

Company Name: "Canopy"

The name “Canopy” derives from a combination of meanings. For example, canopy can mean a physical tent, like those that outdoor parties are frequently held under. In nature, canopy is another name for “the sky,” as in “the sky’s the limit,” a motto we at Canopy fully endorse. Additionally, a canopy is known as “a cover formed by branches of trees,” a definition that relates to the founders’ last name, Treen, which literally means “made of wood.” Finally, canopy is defined as “all-encompassing,” and at our firm, we do it all.

Brandmark Concept

Founded in New Orleans by sisters and graphic design professionals Alli and Rachel Treen, Canopy’s

focuses on achieving a contemporary aesthetic with a dash of traditionalism in all areas of design. As a result, the logo for the company is imbued with these ideals. The modern, yet classic hexagonal form is made up of a tent-like structure on the top and a martini glass shape below, as both decorative shelter and cocktails are essential to a great party. The hexagonal shape also reinforces the all-encompassing nature of our firm, and the six points highlight the main categories of customization we provide: furniture, lighting, tableware, packaging, paper, and decor.

Semi-bold alphabet inspired by Nicholas Garner's 2011 typeface, Central.

Primary Colors

These two colors represent nature, life, and vivacity, all of which allude to the natural definition of Canopy and emphasize the characteristics of a fabulous party. The dark green serves well for text and the light green provides a nice contrast for decorative accents and holds up well when tinted.

Secondary Colors

This bright palette compliments Canopy’s primary colors beautifully, adding new flavors to the fresh and lively aura while maintaining a youthful sophistication. The various hues are balanced by their similarity in value to promote cohesiveness.

Tertiary Colors

These tints and shades were created to provide contrast to the secondary colors for the icon categories that are illustrated below.

Icons representing the 6 main categories of design and customization the firm provides. Their simple and

iconic artwork maintains the same stylistic principles used in Canopy’s brandmark design.

Website Homepage

Homepage Fullview

"About" Page Fullview

"Get Started" page allows customers to “shop” for their party, creating a sort of “invoice” for an upcoming event.

"Get Started" shopping feature

various drinkware icons

Laser-cut, wooden invitation to Canopy's inagural cocktail party at City Park in New Orleans.

Business card on one side, RSVP card on the reverse.

Additional Business Cards

Close-up of invitation

Insert: Map of party location on one side, "menu" of what the company offers on the reverse.

coaster designs

poster series: custom elements created for Canopy's cocktail party, including glassware, modular seating, and an illuminated bar.

decription: Adjustable floor-to-ceiling structure designed to act as both a light fixture and a functional bar. The composition is a minimalist interpretation of a tree as well as a mirrored image of the curve in Canopy's symbol.

material: Power-coated aluminum honeycomb disks with semi-transparent polyethylene rims and LED lights; held by steel bars.

dimensions: 20' H. x 3.5' diameter at smallest disk and 6' diameter at largest disk; glass bar: 42" H. x 10' diameter.

description: Modern sectional seating designed for Canopy's cocktail party and office space. Armless chars can be combined to create benchs, love seats and sofas. The shape mimics the Canopy symbol and the wooden frame brings the outdoors in.

material: Cherry oak wood structure with white leather seated backed with high density foam.

dimensions: 36" H x 45" w x 24" D.

decription: Glasses designed for use at Canopy's cocktail party; also given to new clients in specially designed boxes (3D versions on display below). The shape of the lip and the package structure were inspired by the Canopy logomark.

material: Clear acrylic or glass.

glass dimensions from right to left: Bourdeaux glass: 8 oz. 10.5" H., champagne flute: 6 oz. 11" H., martini glass: 5 oz. 10" H.

Packaging

These curvaceous and colorful boxes are meant to hold Canopy’s specially designed glassesware and serve as favors for the cocktail party guests as well as gifts to new clients. The outer shape is defined by the same curve as Canopy’s symbol and the view from the side of the box mimics the shape of the illuminated bar. Furthermore, when placed side by side, the slope of the lines on the front of the boxes lines up to produce the Canopy curve.