BLUE COLLAR BOLOGNA
we don't cut corners, we leave them for you!
 

Redesign an existing brand’s product packaging for increased functionality and aesthetic appeal

 

Bologna has long been a staple of the American diet, however the packaging for it has remained the same for over 50 years. I improved on existing packaging by making a truly resealable package and ultimately, by making the meat square so that it fits better on rectangular sandwich bread. The logo and package design evoke the historical feel of buying meat from the local butcher and the blue collar history of bologna lunch meat.