Reason Why
Promote the Porto Santo destination. Positioning it as an oasis of sun and sand - one of the most desirable destination in the world.
How
Creation of an identity for Porto Santo, assuming it as the Golden Island, with presentation of a film for institutional and public opinion leaders, followed by multi-campaign for the general public, with press, posters, banners and brochure.
Porto Santo is presented as something precious and undiscovered: the Golden Island, with the signature: Blue crowned in gold.
Promote the Porto Santo destination. Positioning it as an oasis of sun and sand - one of the most desirable destination in the world.
How
Creation of an identity for Porto Santo, assuming it as the Golden Island, with presentation of a film for institutional and public opinion leaders, followed by multi-campaign for the general public, with press, posters, banners and brochure.
Porto Santo is presented as something precious and undiscovered: the Golden Island, with the signature: Blue crowned in gold.
THE MOCKUPS
The Golden Island Logo
Press
Poster example
Roll ups
Badge
Film storyboard
Creative Director: Patrícia Conde
Creative Supervisor: Hugo Serôdio
Designer: Hugo Serôdio
Copywriter: Ângela Silva
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