BC Tourism Industry Conference
Client: Camp Pacific
Copywriter: Dan Hawkins, Art Director: Jocelyn Wong, CD: Josh Fehr
Fall 2015
Objective
Increase awareness of the new creative agency Camp Pacific at the 2015 BC Tourism Industry Conference (TIC).
Concept
From awkward conversations to nap-inducing presentations, surviving a conferences can be challenging. Luckily, Camp Pacific is here to save the day. Playing off the agency’s identity as brand survivalists, we created a series of survival tips for attendees to help them get through the weekend.
Execution
Included in every swag bag at TIC, as well as at the Camp Pacific booth, each attendee received a printed handout of a random survival tip along with a useful item for the conference.
Printed handouts given to attendees, with attached items.
To take the idea digital, attendees could also read and share more tips online at our microsite survivaltips.ca.
Scrolling list of tips available at survivaltips.ca
At our booth, attendees could pose for photos and receive a copy through email (see below), which included instructions using the same rigid tone from the survival tips.
Photo booth station with green screen background
Follow up email attendees received after taking their photo.
