GO Outdoors operates a hugely successful loyalty card scheme. The "Discount Card" entitles customers to a range of benefits so significant that the scheme has attracted millions of subscribers. As a result it represents the single biggest community in the UK's outdoor industry.

 

GO Outdoors teamed up with Mobilize Systems to produce an iPhone App capable of replacing the physical Discount Card. Our involvement was to design the user experience & interface. The Discount Card App was the first iPhone App from any UK based retailer to feature scannable on-screen barcodes and has been a massive success, attracting tens of thousands of downloads to date.