View full case study here: https://goo.gl/rF9YML

Campaign Message: 

Crest White strips makes you feel glamourous in any situation, especially when everything else seems wrong.

Campaign concept: 

People in a number of common situations that results in them looking and feeling the most unflattering; but because of their white teeth they would always genuinely feel glamorous. 

Describe the executions: 

The tone of this concept should be one of bold vanity, but funny and youthful.

Print Campaign 

Branded Content