Milton Keynes College Rebrand
The College needed to bring itself up to date from a stale identity that didn't represent the nature of the College to a vibrant, energetic and more professional looking brand.
With equally important sub brands of Offender Learning provision and Business & Leadership Centre, the brand needed to work well across multiple sectors with infinitely different target audiences and end users.
Due to the extensive research and focus group activity that was needed to ensure the brand stood the test of time, an agency was enlisted to lead on the strategy and design of the new brand. My involvement in the project was leading on the agency selection process, providing consultation to Senior Management on which option would be most suitable and advise on the development of initial creative.
Once the finished brand was approved I lead on the brand roll out providing extensive signage across all campuses, templates and campaigns to make the most of the new identity.
Involvement.
Agency Shortlisting
Brief Writing
Consultation
Brand Development
Visual Identity Development
Brand Rollout
Deliverables.
Signage
Brand Guidelines
Visual Identity
Social Integration
Display Advertising
