Aielo de Malferit is a small town in La Vall d'Albaida (València, Spain). In this town is located a nuts roaster that works for other brands and now has decided to create its own brand. It's a company dedicated to the people, and many inhabitants work there, so in our brand creation process we decided to focus on "the town".
Why Malferit? Inquiring into the history of the town's origins, we discovered that in the 15th century the lords of Malferit helped to give splendor to the town of Aielo, and later they were named marquises of Malferit, thus, the village was renamed Aielo de Malferit.
Why Malferit? Inquiring into the history of the town's origins, we discovered that in the 15th century the lords of Malferit helped to give splendor to the town of Aielo, and later they were named marquises of Malferit, thus, the village was renamed Aielo de Malferit.
In our brand we wanted to reflect the medieval origins of the town and give it a historical treatment alluding to the Valencian Golden Age of the time of Joanot Martorell, through heraldic references in the chromatic range and the use of medieval-inspired typography, but with minimalistic and contemporary style.
Client: Tostadero de Aielo | Services: Visual Identity, Packaging | Year: 2018
Student project at EASD Escola d'Art i Superior de Disseny de València (Spain)
