The Aperitif - book a table app

•

INTRODUCTION

In today's world, mobile gadgets users value their time above all. Learning how to organize a day in the best way, we perform actions with maximum efficiency and implement schemes into everyday affairs that enable us to work productively, move faster and safer, develop ourselves and learn from the bests, spending free time with a family and friends.

VISION

It has long been no secret to anyone that buying quality clothing, shoes and equipment, renting a house instead of buying it, flying in airplanes instead of trains, eating healthy, organic food instead of mass production and dining out in restaurants rather than at home cheaper and get to us faster, while the quality of the obtained experience, as a rule, exceeds the expectation.

The same applies to planning a day, whether it is a normal cloud Tuesday, a frosty Wednesday morning or a treasured sultry Sabbath on vacation. Especially when we are talking about the time spent in restaurants during a meal.

Today we have many tools in the smartphone, which were created to organize that time more efficient.

PROBLEM#1

There is one common problem in the vast majority of booking applications. Services such as Thefork and Lafourchette (Tripadvisor), Resy (AIRBnb), Open Table, Zoomato, Allset ets. allow you to book a table in the most popular European, American, Asian and Australian restaraunts, favorite by non-budget tourists.

All over the countries of the former USSR, in the Balkans, in some countries of Central and Eastern Europe, it is extremely hard to find a good application with a well-designed interface for booking tables online. However, this is an emerging market, solvency and the number of local residents and tourists in the cities of which is equal to, and sometimes exceeds, similar figures in a number of Western European cities.

PROBLEM#2

The second and biggest problem lies in the complete or partial absence of reviewing the menu of restaurants, and of course, ordering food and paying a bill in advance.

OPENING OPPORTUNITIES

It is inconceivable to imagine how much profit is lost by the restaurateurs, what stream of customers is left unserved and what colossal experience of interaction experience the developers missed, depriving the users from opportunity to find out public catering establishments in any city with the Internet coverage, study the menu list in advance and make an order with a prepayment, without a call to the manager whose language we often do not know during a traveling or a business trip.

You just come to a restaurant at the moment when your dish has reached its readiness and waiting to be eaten, despite the waiters and the kitchen workers overloaded with other orders.

MISSION

The demands of the modern world can not be solved as they come. They need to be warned far before the issue, offering a ready-made, meaningful solution.

Covered all the above problems, the task was to create a product that make the user not only satisfied, but also able to feel a fresh, higher quality cluster of the interaction experience in comparison with all those he has already experienced before.

READY-MADE SOLUTION

Based on the principles of simplicity and minimalism, fresh design and usefulness of the solution, a involving user interface was created.

Reduced to necessary minimum the functional includs search a place, booking a table, browsing a menu and paying online. In addition it allows end user to maintain a favorite list of places, receive discount offers based on it's preferences and earn bonuses by writing comments and inviting friends to share a dinner.

All of the above includes a new application for booking tables around the world – the Aperitif app.

LOYALTY INVOLVEMENT

Having thoroughly studied the target audience and conducted a survey of the end users it was decided to implement a loyalty system that guarantees pleasant bonuses not only in the form of ratings and virtual diplomas (see Google maps, Tripadvisor).

Real tangible gifts that every target user can enjoy, based on statistics of catering establishments that he or she prefers to visit the most, whatever can it be: a coffee, a vegetarian salad or a burger with a favorite roasted degree steak.