Deciding what you want your brand to stand for is only half of the equation. Standing for it consistently, at every customer touch point, is how brands develop equity and authenticity. It’s how to turn brand preference into brand ambassadorship. At Communica, we start with a simple premise – our job is to drive business results for our clients. And we start without any media bias. Really. We don’t care whether it takes a Twitter campaign or a tin-can telephone to touch consumers. We only care which is most effective.

 

But we also recognize that it isn’t generally one medium or another that’s going to move the needle. The power of most marketing campaigns is directly correlated to their degree of integration – how well each effort you make to reach your customers enhances or reinforces the story you’re trying to tell. So, we offer many conventional agency services – accompanied by some very unconventional thinking.