Murilo Santos's profile

Criola - Mirrors of Racism

Mirrors of Racism
You can't stop racism without facing it.

The campaign that started a discussion about virtual racism.

On July 3th, Brazilian National Day Against Racism, criminals published racist comments 
addressing Maria Julia Coutinho, the weather presenter of the most important news show in Brazil.

In response to this coward attack, we tracked the origin of posted offenses and turned them 
into billboards near the houses of the offenders.
Watch the case study.
"GFY dirty nigga, I dunno u but I wash myself" 
Tagline: Virtual Racism, Real Consequences. Criola, In defense of black women.
"A black girl named "Maju"? You can't complain about prejudice, GFY." 
Tagline: Virtual Racism, Real Consequences. Criola, In defense of black women.

"If she bathed properly, she wouldn't get that grimy." 
Tagline: Virtual Racism, Real Consequences. Criola, In defense of black women.

Criola - Mirrors of Racism
Published:

Criola - Mirrors of Racism

Campaign against racism.

Published: