SOPHIASMITH ~
Visual Identity
The brand concept generated is based on Sophia’s Smith Instagram identity and visual aesthetic.
As a Fashion influencer that are values that are already enforced as the sharing and real character that enable the audience to deeply engage with each post. In order to find a point of difference between Sophia’s Instagram and the remain competitors, I attempted to work on top of values such as authenticity and genuineness that I felt to be the key element of the social account. Scrolling through the fascinating gallery I felt that there is something truly particular in each post.There is soul present in each detail Sophia shares with the world.
In this way, the whole brand identity was created on top of the social account basis, - the Instagram picture frame that combined with each other results in a grid. I intended to highlight the fact that Sophia is a social influencer that, more than sharing, she particularly dictates a lifestyle in each little frame.
In terms of the colour palette, I intended to transmit a natural look based on pastel shades.Taking into account the typology of the images shared by the social influencer, I felt a certain serenity and Nature influence that definitely needed to be enforced. The palette of shades was obtained in a selection of images shared on Sophia’s Instagram feed.
In a more conceptual approach, I took the opportunity to play with words, creating a connotation between each word and shade of colour. Thus, to each pastel shade a word and a colour number were applied, metaphorically representing a collection of unique colour pantones, - The S S M I T H Collection.
Concepts such as soul, simplicity, sharing and sophistication were considered to be the fundamentals of the social account and, in this way, the basis of the whole concept. The chromatic gradient created was divided per colour throughout the promotional tote bags and postcards as we were watching a deconstruction of a rainbow. In this way, each chromatic shade was simplified and metaphorically associated to one single emotion, out of a million of sensations lived daily by the social influencer.
I also had the diversity of places shared into account, creating business cards that visually remind a polaroid frame that metaphorically represents a memory from the world being shared.
In what refers to typography elements, I opted for a clean and minimalistic font since it fits the whole identity generated as well as the social account visual aesthetic.The logo created presents a contrast between the name and surname of the Fashion influencer, becoming visually stronger and easily readable. The contrast between colours enables several associations that will unconsciously remind the audience
of the brand logo, - Eg.: S S M I T H.
Brand business cards ~
Brand postcards ~
Brand promotional tote bags ~
THANKYOU ~
