Direct Marketing Clement asked me to design a logo that would be easy to recognise. Mr. Clement himself had made a rough sketch showing the letters DMC in symmetry.
I liked that idea and started reshaping the letters. At that point the logo didn't feel finished to me. It represented the letters of the company, but it didn't  show the viewer about what the company is all about.

After a few brainstorms with mr. Clement we decided to make the pay-off  'goed idee' (good idea) part of the corporate identity. I decided to go for a cliché with a little twist to make it up to date with todays standards. Therefor I drew a lightbulb, but with a modern LED core. Instead of adding a regular glow the pay-off 'goed idee !' was added in a plain red background, representintg rays of light emerging from the light bulb.

As a final touch, the full company name was added, keeping the words direct marketing together.


Besides the logo I designed the business card, the e-mail footer and took care of various other projects.