This Instagram campaign was made for the University of Waterloo's Because I am a Girl Chapter (UWBIAAG). It aimed to use International Women's Day as a call to action for people to sponsor or donate with this charity. 

The campaign was made to be consistent with the brand identity that was created for the relaunch of this school organization. Every piece of media is meant to feel cohesive with UWBIAAG's branding as well as the official branding for the Because I am a Girl movement.  

Having a tangible call to action allowed UWBIAAG to exceed sponsorship/donation drive records for previous International Women's Day campaigns.