QR Safety Campaign
The Brief: QR required a strategic campaign targeting illegal track crossings at identified ‘black spot’ stations. Research pinpointed the main perpetrators as unemployed 15 – 21 year-old males.
The Brief: QR required a strategic campaign targeting illegal track crossings at identified ‘black spot’ stations. Research pinpointed the main perpetrators as unemployed 15 – 21 year-old males.
The Solution: By incorporating an internationally recognized symbol and presenting it in a visual language relevant to the demographic, QR recorded a 100% increase in awareness and an 80% attitudinal change.
As part of the campaign, signs, posters and platform wall decals were produced.
The campaign was later implemented state wide.
As part of the campaign, signs, posters and platform wall decals were produced.
The campaign was later implemented state wide.
Finalist Brisbane Advertising and Design Awards - Campaign
