Presentation of proposed exhibit design for InterfaceFLOR debut at the 2011 Aircraft Interiors Expo in Hamburg. Instead of using their stock corporate trade show exhibit system, a design recommendation was developed to be more aligned with their Skytile product brand for this all too important debut. 

As the experience unfolds, the first read should be the Interface brand, a sustainability leader breaking through into an industry devoid of truly green products from truly green companies. 

Second read: the sustainability leader from the commercial and residential carpet industry brings to aviation 100% sustainable product, Skytile. 

Skytile is not only 100% green, it's lighter, modular and lasts longer than conventional aviation carpet. 

This space should be designed to facilitate: 
- start conversations and initiate new connections
- introduce the Interface brand and Skytile product with the help of the new brochure 
- use these new connections to build relationships via email addresses and the Skytiles website. 

Inspirational elements include the intelligent restraint and sophisticated austerity aesthetic of John Pawson and dramatically colorful imagery of nature. Combined, this should create a compelling, comfortable and open space to debut (not dominate) this new innovative product.