Stop, Look, and Use the Typeface Above, Not Me Helvetica.
This Poster Project was given for me to practice my design skills with typography. I was given the specific Typeface Neue Haas Grotesk Display Pro, and was tasked with making a poster for this Swiss based font. I researched the origins of the typeface and found that it has went through more than hand to become the digital version that you see. This project also helped introduced me to the concept of using a grid to guide my work. I wanted a simple design that could communicate the purpose of the poster quickly for this San-Serif Typeface.
Final Composition as it appears in Adobe Illustrator
This Poster incorporates six fonts from the Neue Hass Grotesk Typeface. Those are:
55 Roman
56 Italic
65 Medium
66 Medium Italic
75 Bold
95 Black
Color Choices: I chose grays and blues because they were cool colors that would would help make the Red stand out and therefore making it clear what Typeface Was being advertised. The White Headings for the designers and Pricing was done so that viewers could quickly see the important information about the Typeface.
