OPPORTUNITY
Redesign an exciting product’s packaging that lacked aesthetic and functionality.
SOLUTION
Consumers today want everything quick and easy when it comes to purchasing food. ORZA Rice will offer a solution for busy women with busy schedules, giving them a break by not having to cook as well as providing a balanced diet. With this appealing package design, consumers will experience a new elegant way of eating instant rice wherever they go.
The name ORZA is derived from “Oryza Sativa” rice, which is a genus of perennial grass that originated in India, Thailand, and Southern China. I customized the word by removing the “y” from “Oryza,” creating the brand name “ORZA”. This will make the brand easier for the consumer to say and recall.
2018 AAF Greenville, Student Gold ADDY.
Stationary Package-Single or Multiple pieces
2018 AAF Greenville, Student Gold ADDY.
Sales Promotion-Packaging
