One of 8 spots created for Canadian brand Sport Chek, for their Winter Olympic Campaign 2018. Working with the awesome team at Elastic.tv for the agency Anomaly, I was the Creative Director on the project from pitch through to final delivery leading a team of designers, animators, modelers and editors. 

Anomaly wanted to create a spot that would contrast with the traditional glossy pieces audiences are use to seeing for the Olympics. Something subversive that focused on the insane, risky and dangerous challenges faced by the athletes instead of the beauty and grace we normally see. The idea behind the spot was for it to be a disclaimer, so the challenge was to produce a spot that was true to the disclaimer style but also visually engaging and unique. They also wanted to highlight some key sports, so we chose to create a dark gritty world that the athletes of these sports could live within and intercut this with the disclaimer aesthetic. 

The agency and client really loved our initial treatment and asked us to produce one hero 60 spot and six additional 30’s each focusing on different athletes as well as a closing ceremony 60 spot.

Credits:

Post Production
Design Studio: Elastic
Creative Director: Duncan Elms
Storyboards: Lance Slaton
Designers: Felix Soletic, Carlo Sa, Mert Kizilay, Lynn Cho, Peter Sickbert-Bennett
Animators: Thomas McMahan, Lucy Kim, Jeffrey Jeong, Alex Silver, Mark Feldman, CJ Cook, Viraj Ajmeri, Matthew Shadis
Editors: Andrew Young, Pascal Leister
Modelers: Joe Paniagua, Rie Ito, Mike Kash
Rigging/Animation: Josh Dyer
Producer: Michael Ross
Executive Producer: Luke Colson
Head of Production: Kate Berry
Managing Directors: Linda Carlson & Jennifer Sofio Hall

Agency: Anomaly Toronto
Chief Executive Officer: Franke Rodriguez
Executive Creative Director: Dave Douglass

Art Director: Richard Brown
Copywriter: Matthew Donne
Designer: Tim Chuang
Managing Director: Candace Borland
Account Supervisor: Kait Babin
Account Director: Karim Tubbeh
Account Exec: Caitlin Croley

Producer: Megan Flett
Planner: Paul Lipson, Jordanna Tannenbaum, Alex Avandano

Live Action Production Company: 7th Floor
Director: Kyle Topping
Director of Photography: Viktor Radiks
Live Action Producer: Megan Flett

SOUND
Sound Design: Berkeley Studios
Sound Engineer: Jared Kuepner