Client: Dr. Bhau Daji Lad Museum
Proposition: Everytime you visit the museum, you find something new.
Newness. Always
The museum is situated in Mumbai, India. The campaign talks about how the museum is not just a place where things are to be preserved and displayed; but a cultural hub where various educational, entertaining and fun activities happen.
The core idea of the campaign was to make people aware of the museum, and make them visit the museum frequently; which is unlikely for a place like a museum where people visit just a few times. Hence, to break the monotonous definition of the museum, the headline is,"Unmuseum Activities Happen Here".
Collaboration with Mohit Joshi
