Nanigans: Yousician
2017, 1200px x 628px
A series of Facebook newsfeed ads for UK musical education startup Yousician. Yousician is an app which employs a "Guitar Hero"-style gamification which allows you play along to popular songs, while learning the instrument at the same time.
There were a few ideas discussed: Lifestyle images with hip people playing their instruments while looking at their devices (showing the app's availability on different devices and platforms), ads focused on positive customer reviews, split-screen images showing an in-app screenshot coupled with someone playing along to the app, and some purely illustration-based ads, playing up the fun factor and gamification of musical education.
