To appeal to consumers, Cowboy Whiskey needed to capture their imaginations and eyes as well as palates. 214 created an identity for the brand that embodies the nostalgic essence of the American West, while keeping the aesthetic simple and balanced for an overall look that remains authentic, yet refined.peal to consumers, Cowboy Whiskey needed to capture their imaginations and eyes as well as palates. 214 created an identity for the brand that embodies the nostalgic essence of the American West, while keeping the aesthetic simple and balanced for an overall look that remains authentic, yet refined.