Car2Go Direct Mail Campaign
Car2Go is the largest car sharing program in America's fastest growing city, Austin, TX. In order to capitalize on the steady flow of new comers, car2go launched a direct mail campaign targeting latest Lone Star State Capital residents, a group that includes approximately 157 new residents per day. The campaign features a passport that includes local establishments for the new residents to visit. If the residents visit all 10 listed businesses, having their passport stamped at each, and returns the completed passports, they become eligible for a free year of car2go services! It's a great way to get new residents to try car2go while learning about and experiencing their new home.
Car2Go is the largest car sharing program in America's fastest growing city, Austin, TX. In order to capitalize on the steady flow of new comers, car2go launched a direct mail campaign targeting latest Lone Star State Capital residents, a group that includes approximately 157 new residents per day. The campaign features a passport that includes local establishments for the new residents to visit. If the residents visit all 10 listed businesses, having their passport stamped at each, and returns the completed passports, they become eligible for a free year of car2go services! It's a great way to get new residents to try car2go while learning about and experiencing their new home.
Created for a course at Kutztown University, for educational purposes only.
