PACKAGING UGG SHOES
WITH SUSTAINABLE MATERIALS
THE PURSUIT
Pick an existing shoe brand and create promotional packaging for a new line of sustainable footwear. The purpose of this project is to employed sustainable packaging practices and create structural solutions to both protect and display the shoes.
THE PURSUIT
Pick an existing shoe brand and create promotional packaging for a new line of sustainable footwear. The purpose of this project is to employed sustainable packaging practices and create structural solutions to both protect and display the shoes.
THE ACQUISITION
UGG has its roots in surfing. The shoes were first made to keep surfers warm and comfortable. The Australian founder, Brian Smith, loves the casual lifestyle in Southern California and decided to expand the business there. My concept is inspired by the story behind the UGG brand. I want to create sustainable shoe packaging based on the concept of beachiness, while keeping the essence of the fashionable attributes of the brand. My target audience is young women 20 to 35 years old, who prefer a luxurious lifestyle. They love to dress in a casual yet contemporary style.
