For my Public Relations & Civic Responsibility class this fall, our class was assigned a client who wanted to promote their organization. Alamance Cares, a non-profit agency focused on stopping the spread of HIV/AIDS, was our chosen client. We were asked to pitch a potential awareness event which would take place on World AIDs Day: December 1st, 2012.
The following slides represents the pitch that my group proposed:
Promotional Marketing
Social Media: Facebook & Twitter
Video & Flyers
Flyer I created for our potential event
Although my group's pitch was not chosen, we came together as a class and created a succesful public relation's campaign.
The promotional marketing went very well and the event garnered some media attention: http://www.thetimesnews.com/news/top-news/program-aims-to-keep-aids-in-young-people-s-sights-1.57582
