Used by 34 percent of the world population and with a higher engagement value than social media, e-mail continues to be a critical component in marketing and content strategy.
These newsletters were created for Bicycling.com, The American College of Obstetricians and Gynecologists (ACOG), Warfare History Network, and the American Association of Colleges of Osteopathic Medicine (AACOM). The layouts were designed to be fluid, mobile-first, and compatible with dozens of devices, operating systems and e-mail platforms. A/B tests were conducted regularly to boost engagement and improve clickthrough.
