Calcium-Sandoz is a tablet that is mainly used for Calcium supplementation. It helps to get rid of bone reduction and osteoporosis. Our task was to make it more popular among the younger (25-35) female target group by repositioning it from a medicine to a life-style product.
As demo is a crucial part of every medicine commercial, we tried to incorporate it in an organic and unusual way to the complete spot.
We chose the world of synchronised swimming that adds Calcium-Sandoz a feminine and life-style touch, it is an allegory as the product is an effervescent tablet plus it can present the product benefits with an interesting twist.
Client: Sandoz
Agency: Allison Advertising
Róbert GÁCS - creative director
Andrea HORVÁTH - art director
Miklós SIMITY - copywriter
Agency: Allison Advertising
Róbert GÁCS - creative director
Andrea HORVÁTH - art director
Miklós SIMITY - copywriter
Production: ELF Pictures
Tamás GÁCS - director
Mátyás ERDÉLY - DOP
András Pires MUHI - producer
