My entry for the local Trash My Ad competition held here in Perth in 2011. It came in first place and Keep Australia Beautiful has since picked up Kevin as the mascot of their latest social media campaign.
The aim of the competition is to present an anti-littering message that will appeal to a youth audience. My concept was presented as this:
'A simple yet relevant message about ocean life and litter. Conveyed through 3D animation with a bright and animated (No pun intended) crab character, the ad serves to be eye-catching and appealing to youth audiences. It aims not to scare or guilt, but to educate and respectfully ask people to do the right thing with a unique and memorable character/style.'
The aim of the competition is to present an anti-littering message that will appeal to a youth audience. My concept was presented as this:
'A simple yet relevant message about ocean life and litter. Conveyed through 3D animation with a bright and animated (No pun intended) crab character, the ad serves to be eye-catching and appealing to youth audiences. It aims not to scare or guilt, but to educate and respectfully ask people to do the right thing with a unique and memorable character/style.'
