AXIS BRONET GGGG (4G) OWSEM!
A little background, this 4G brief came 3-4 years too late.
The other telco providers have launched their 4G services ages ago.
So, we have to sell this "new" 4G product. And we decided not to talk about the benefits.
We decided to talk about whatever the hell we like.
4G = GGGG (4G's, ok?)
So, in Bahasa Indonesia, when you repeat a single letter (doesn't apply to all letters) 4 times,
it actually has a real meaning.
Like, AAAA = a nickname for a Sundanese young man.
CCCC = a nickname for a Chinese woman.
DDDD = a nickname for a younger person.
HHHH = how you sound when you laugh.
... and the list goes on.
TVC
Radio
Print Ads
Executive Creative Director: Ratna Puspita
Associate Creative Director: Reza Maulana
Art Director: Ivan Irwan
Copywriter: Clarissa Pranata
Graphic Designers: Novia Achmadi, Irfansyah Aryabima
Director: Fenty Fitrianty
Photographer: Clarissa & Peddy
