Novo is a digital payment & banking service primarily for the
underserved community in India. The project is a glimpse
of the visual identity created for the service.
The iconography is derived from an artifact which is well known across India,
especially in it's northern villages. It's the ceramic Gullak/गुल्लक.
The form is fused with Devanagari type.
A dual association.
Not long back, the service was also extended to Tier 1 cities of India,
catering the urban population. Making digital payments easier
for a host of users through their mobile application.
