brainstormers, o que é?
brainstormers é um evento anual realizado pelos alunos do segundo ano do curso de design digital da PUC - Campinas. o brainstormers tem como principal objetivo estimular o cenário de design no interior de são paulo e também servir como janela para os palestrantes e para os alunos, que acabam tendo mais contato com os profissionais já atuantes na área. no ano de 2017 nós fomos os responsáveis pela identidade visual e organização do evento.
brainstormers, what is it?
brainstormers is an annual event made by the students of the second year of the digital design course in PUC -Campinas' college. the main goal of the event is to promote and enhance the são paulos' interior design scenario as well as to serve as a exposition window for them and for the students that get to know better the already consolidated design professionals. in 2017 we were responsible for the event.
brainstormers is an annual event made by the students of the second year of the digital design course in PUC -Campinas' college. the main goal of the event is to promote and enhance the são paulos' interior design scenario as well as to serve as a exposition window for them and for the students that get to know better the already consolidated design professionals. in 2017 we were responsible for the event.
narrativa
como o brainstormers é um evento feito por alunos, sem objetivos lucrativos, tivemos a liberdade de explorar toda a visualidade que talvez em um projeto mais comercial não teríamos a chance. dessa forma partimos para primeiro pensar na filosofia por trás da identidade. pensamos no conceito no digital e na consequente "imaterialidade" que o digital permite. tudo é pixel e bits. então quisemos trazer elementos do físico para o digital, com três alegorias. o gradiente (profundidade), a textura (materialidade), e o cérebro (forma).
narrative
the brainstormers being an event made by students, we had all the freedom that maybe a more commercial project wouldn't offer. with this in mind, we started to think the narrative, the philosophy behind the visual identity. we'd thought about the digital world and as everything in it is only pixels and bits. so we choose to bring three allegories to represent the physical world. the gradient (depth), the texture (materiality) and the brain (form).
the brainstormers being an event made by students, we had all the freedom that maybe a more commercial project wouldn't offer. with this in mind, we started to think the narrative, the philosophy behind the visual identity. we'd thought about the digital world and as everything in it is only pixels and bits. so we choose to bring three allegories to represent the physical world. the gradient (depth), the texture (materiality) and the brain (form).
obrigado pela atenção
thank you for watching
