Brief

Create a three advertisement print campaign for a selected brand.

Brand

GoldieBlox is a store which makes engineering toys for girls of age group 6-12.

It creates toys, books, apps, videos, animation and merchandise through the integration of storytelling and STEM (Science, Technology, Engineering and Math) principles.

Idea

Parents see GoldieBlox not just as a playtime experience but as a medium for introducing their daughters to engineering.