Company: Goldieblox
A company that is in the business of making construction toys only for girls. The company was started to break gender stereotypes and give girls the chance to hone building and engineering skills at a young age.
Target Person
Parent of girls between the ages of 7 and 10 years of age
Key Consumer Insight
"The most important thing to me is the growth and progress of my child"
Single-Minded Proposition
Girls have the potential to succeed in any field even those that are predominantly male.
