London Fashion Week show packs
PRINT DESIGN
CLIENT | Select Model Management, London, UK
CHALLENGE
Every season the art department at Select Model Management was tasked with designing show packs for London Fashion Week to showcase the season’s talent. With so many agencies, it is crucial to stand out from the competition and these packs needed to be sent out to designers, agencies, photographers, and stylists around the world.
SOLUTION
Seasonally-themed packs were designed as a full set of z-cards to showcase all the talent from the agency. This proved very popular for group shows with many fashion houses. The models were also supplied with their own cards to take to show castings.
Result
The highly anticipated show packs were always well received and gave the models the edge to stand out from their competition from other agencies. Each season the packs were also featured on models.com, one of the most acclaimed fashion databases in the industry.
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