•shape and contour of letterforms

•proportion and weight of letterform parts

•figure/ground relationship of letters their surrounding negative spaces

(attention to counter-space as well as primary letter strokes)

•position and orientation of letterforms

•cropping or censoring of letterforms

•intersection and possible overlapping of letterforms, combining of letterforms

•reversing figure/ground relationship of letterforms

•implied edge or implying letterform shape

My goal is to design compositions that demonstrate the formal beauty of letterform

shapes, communicate attributes of the content, and to make Type as Image.

Central to effective and elegant visual communication with typography is that it suggests,

or provides hints to the viewer as to the content being communicated. It is not the

predictable, literal solution, but the fresh, unpredictable view that will invite and engage

the viewer.