Jesse Lash's profile

Grooveshark: Stoli Product Launches

The Stoli Vodka promotion that ran on Grooveshark spanned nearly half a year, and involved six different homepage takeovers, an event series launching new Stoli flavors in key markets, as well as a custom microsite built to house media from the three launch events.

I oversaw the creative direction of the on-site promotions, as well as the co-branded collateral printed for the event. I also hired the photographers in each market (I was unfortunately out of town for the NYC event), and edited the video for the LA event. 
Grooveshark: Stoli Product Launches
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Grooveshark: Stoli Product Launches

Grooveshark hosted three events in major markets across the US to launch Hot + Sticki, Salted Karamel, and Chocolat Kokonut.

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Creative Fields