The Stoli Vodka promotion that ran on Grooveshark spanned nearly half a year, and involved six different homepage takeovers, an event series launching new Stoli flavors in key markets, as well as a custom microsite built to house media from the three launch events.
I oversaw the creative direction of the on-site promotions, as well as the co-branded collateral printed for the event. I also hired the photographers in each market (I was unfortunately out of town for the NYC event), and edited the video for the LA event.
I oversaw the creative direction of the on-site promotions, as well as the co-branded collateral printed for the event. I also hired the photographers in each market (I was unfortunately out of town for the NYC event), and edited the video for the LA event.