Jesse Lash's profile

Grooveshark: Camp Bisco & Bacardi+

One of my favorite campaigns at Grooveshark was the Bacardi+ Promotion. We created a series of homepage takeovers for the beverage, as well as for various festivals around the country where we sampled the new drink.

Camp Bisco was the first activation, and one of the best weekends ever.

After overseeing the design of the Camp Bisco homepage takeover, as well as the Bacardi+ takeover on Grooveshark.com, I then worked with our designers to create all of the co-branded collateral to be used on-site. I also got the opportunity to go to the festival and set everything up, and then shoot photos of the three day event.
Grooveshark: Camp Bisco & Bacardi+
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Grooveshark: Camp Bisco & Bacardi+

Grooveshark's Bacardi+ On-Site Activation at Camp Bisco

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