For this project I changed the primary mode of appeal from ethical to emotional. I did so by having the coffee beans reflected over the middle of the central image to create heart shaped coffee beans. I also made the packaging have more of an elegant feel by using just black and white for the majority of the package and soft typefaces. The bright white of the paper stands out nicely against all the other colors on the market shelfs so it pulls the viewers eyes towards the Gevalia coffee.
The Original Package
