In the course Advanced Marketing Principles a semester long analysis project was executed.  This project started by creating a survey administered to 279 full time students enrolled at Northern Kentucky University.  From that survey the results were analyzed in pivot tables and distributions to see what the average student is like.  That made up the first infographic seeing that very few students at Northern Kentucky University use the Rec. Center, get enough sleep, or drink too many caffeinated beverages.

The second infographic featured is a comparison between two segmented groups from the original survey.  The main difference found between the two groups were gender, fitness goals, and stress levels.  Both groups seemed to have an overwhelming amount of stress but it is how they coped with it, which set them apart.  The first group tended to focus more on fitness and that was shown through the amount of time they frequent the gym, length of sessions, and goals while there.  The second group in the infographic was primarily female and the majority were "Somewhat Stressed."  Within that group they wanted to lose weight but frequented the gym for shorter sessions.