Logo and secondary logos/colors. It's an "R" "B" and a climbing wall, inspired by a barn door. 

Stationary. I created a design element that is similar to the shapes in the logo and represents abstract geometric rocks.
I used this design element in almost every part of branding for consistency.

T-Shirt designs. Top is for staff, bottom is for visitors

Direct mail piece

Red Barn Box. Member's would receive this box with a free carabiner and climbing brush along with a Member's Guide booklet with details on perks of being a member. Member's guide has a 20% off discount coupon, and a rewards card.

Rewards members can get with their points. Member's gain points by going to the barn and completing routes on the walls.