Friends set to work on the time critical project, refining the wordmark and developing the brand typography cross a range of packaging that reflects the natural and healthy manner of the product, whilst presenting it as a fun and innovative way to consume fruit. After having a little too much fun and creating numerous routes for the client, we worked with Prehistoric to filter through and find the option that they felt best reflected their product.

Instinct Bites come in a range of fruit combinations, each of which was considered in developing a bright and colourful palette that gives a sense of the flavour and nutrition maintained in every mouthful. In contrast to this the wordmark has been kept to a simple black and grey, making it easy to carry across all current and future flavour ranges.