Joanna Abou Samra's profile

Perla... The Machine

 Perla... The Machine
Christmas Campaign Proposals


DIRECTION 1
Continuing with the seduction concept that we already started with for Perla Campaigns & using the Perla girl since she is still relatively new to the target audience (didn’t pass the year). Yet we hinted to the holidays season through the slogan by conveying the idea: ‘you’ve been good all year, you deserve a little treat’.
 
 
 
 
 

DIRECTION 2
There is no better then spending time at home with company, relaxing & chit chatting, especially during the holiday seasons where many expats come back to visit family & friends.

Home represents a cozy personalized space, warmth, relaxation, a break after a long day… A company… Even if there is no company; Perla is your Company...
Perla... The Machine
Published:

Perla... The Machine

Christmas campaign proposals for a Lebanese coffee machine newly released in the market & targeting young sophisticated espresso lovers with an a Read More

Published: