Netflix: Sacrifice For The Crown
A Thai awareness campaign for Netflix original series The Crown that put people through the same struggle of Elizabeth Mountbatten when she was crowned the Queen
Here, the audiences were challenged to sacrifice their online identity
for a once in a lifetime "Royal trip" to England
Campaign Launch Video
#SacrificeForTheCrown profile picture pledge to delete their Facebook account
The winner who matches Netfilx's criteria won a Royal trip to England that includes
a five-star hotel, personal Rolls Royce, and a grand afternoon tea set
Credits:
Advertising Agency: Rabbit's Tale Co., Ltd.
Executive Creative Director: Noranit Yasopa
Creative Director: Papop Chaowanapreecha
Art Director: Valunch Charoensombut-amorn
Copywriter: Kanitkorn Srimakorn, Matithorn Prachuabmoh
