OPEN DAY P Jornal Público

•

OPEN DAY P : Mobilidade Sustentável

HOW WILL WE MOVE IN A NEAR FUTURE?

Well, all roads lead to a single event.

The Open Day P was promoted by Público newspaper to answer this and other very important questions related to sustainable mobility. Targeted to a large audience, the communication for this event needed to be simple and broad, as well as light and appealing.

So, we’ve used an universal icon-based language, referencing various means of transportation, in order to provide a wider notion of mobility. A light-hearted and playful look was achieved, with a direct link to ecology and nature, sustained by the colour scheme: green and blue. However, in very specific pieces directed to kids, we extended the palette to red and yellow, in order to make it more fun and attractive to the little ones. Clean and sustainable communication for the future.