HIGH-TECH, HIGH-TOUCH. When Google wanted to raise the profile of AdSense in 2005, they asked Publicis Dialog San Francisco to create the advertising. We designed an integrated campaign that would really bring the one-to-one aspects of AdSense to life.

The centerpiece of our campaign was an online video demo that incorporated the viewer's own website. Early on, viewers were cued to input their url, and while our video host introduced AdSense, we took a screen shot of their home page. A little later in the demo, the video host says, "Let's bring up an image of your site and I'll show you how easy it would be to incorporate Google AdSense." Then, voila!, their site would appear behind him as he arranged potential ad units in the space on screen. You can see how this worked in the sample video below.

We included the graphical speech balloons as a fail-safe, in case of audio issues. The balloons also give it a friendly, almost cartoony feel.

This 2005 campaign set a new standard for technological sophistication in its time, while still maintaining Google's unpretentious, just-regular-folks feel.

My role: Associate Creative Director, Writer